Green4C Business Innovation Challenge: making green care innovative ideas grow

Acknowledging the central role of nature in the development of a healthier and more sustainable future, the EU-funded project Green4C aims to promote green care as an effective response to environmental, health and social concerns.

Photo: Green4C project

Co-funded by the Erasmus+ of the European Union, Green4C is a Knowledge Alliance project promoting nature-based solutions for health, wellbeing, and social inclusion. Bringing together universities, businesses, and organisations, Green4C wants to provide interdisciplinary skills and encourage innovation and entrepreneurship in Green Care.

The term Green Care refers to a “range of activities that promotes physical and mental health and well-being through contact with nature”. In the last few decades, a growing body of research is demonstrating the benefits of the contact with nature on health and wellbeing. Green Care can improve mental and physical health, representing an efficient tool for public health issues. In addition, activities such as social farming or community gardening can promote social inclusion and address other social issues.

A new opportunity for you: the Green4C Business Innovation Challenge

To stimulate the creation of innovative Green Care initiatives, the Green4C team has produced an interesting new opportunity, the Business Innovation Challenge (BIC). The BIC is a free competition for anyone with innovative ideas involving nature, health, and wellbeing. Participants will compete by presenting their business or projects ideas to promote the health and social benefits of nature. Ideas can involve one or more Green4C thematic sectors, i.e., Forest-based care, Urban green care, Social agriculture, and Green care tourism.

Winners of the BIC will gain access to the Green4C Summer School. The Summer School is a high specialisation course taking place in Italy (from the 20th of June to the 8th of July 2022), at the Agripolis campus of the University of Padova. Top European experts in Green Care will be sharing knowledge and best practices on entrepreneurship, forestry, nature-based solutions, health, and much more. The aim of this course is to give students all the necessary tools to realise innovative Green Care initiatives. Only 25 participants will be selected for the Summer School.

The deadline to participate in the BIC is the 1st of May 2022, at 23.59 CEST. To apply, participants must fill out the application form, which includes the presentation of their business or project idea in Green Care. Learn all the details about the BIC on

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Green4C is a Knowledge Alliance three-year project innovating and promoting nature-based health and social care through university business alliances. Green4C has been funded with support from the European Commission.